Our Team







Debra Zerfas completed her Bachelors of Arts degree for television at Florida Atlantic University. A solid producer-writer, her feature stories have appeared in magazines and on the air. She was instrumental in catapulting news stories into the national spotlight including features on Primetime Live and The Oprah Winfrey Show. Throughout the years she has produced and scripted numerous projects from television commercials to instructional videos. Her experience culminated in the creation and production of an original television series, Under Fire, which aired on UPN and garnered significant ratings by Nielsen Media Research. She also created the concept of InBiz and looks forward to its premiere! She enjoys simple pleasures like cooking with her husband, taking in a good movie, and riding bikes with family.






An early web technologist, David Whittemore received his Bachelor of Science degree in Computer Science with systems specialization from Purdue University. Most recently, he co-founded and coded idwt.com, a crowd-sourced TV pilot vetting service. At Nielsen, renown world-wide audience rating company, he architected mobile and PC measurement data flow technologies and developed mobile audio-matching processes. And as the VP of Engineering at garageband.com, formerly an online MP3 host site for independent bands before Apple Computer purchased their name, he oversaw all software development for the site. When he isn’t immersed in developing and encoding websites he enjoys being a beekeeper, gardener, and photographer.






Brent Carr is a graduate of the University of Central Florida and elevated his learning through 25 years of experience in the radio and television industry. Brent’s roots began in radio where he scripted, produced, and hosted as an on-air personality for over a decade for stations including WSHE, WHTZ, WDIZ, WRIF, and WMFS. Brent parlayed his experience in radio to become a recognized voice narrator for a myriad of projects from television documentaries to radio commercials for companies like Bayer, Honda, Xfinity, Ricoh, and Georgia-Pacific. His vast knowledge in the broadcast and post production processes ensure projects meet the exacting demands that continuity requires. When Brent takes downtime, he enjoys outdoor activities with his family and expressing himself through music with some percussion play.






Jason Sirotin’s storied production career has spanned the country and run the gamut of what defines the word capable. Fresh out of college, he worked his way up the production ladder from behind the camera for major syndicates like MSNBC, FOX NEWS, and CNN. Jay’s attention to detail and managerial acumen did not go unnoticed and propelled him from behind the camera to working as head of Production and Programming for cable network XY.TV. He went on from there to curating and producing for the media giant Howard Stern’s network, Howard TV. He has produced and directed no less than three feature films, countless commercials, and dozens of music videos and shows no signs of slowing down anytime soon. Jay likes to unwind after a busy day with his family and relax with a good book.






Brandon Peterson, earned a bachelor’s degree in Marketing from Berea College and studied Fine/Studio Arts at Kennesaw State University. His education has been furthered by his travels far and wide filming for big brands such as Coca-Cola, Mercedes-Benz, Kimberly-Clark, Google, AT&T, Bayer, and many more. From behind the camera lens he has captured footage for commercials, television, documentaries, music videos, training, and corporate; with many of these productions going on to win awards! With his unique blend of artistic, technical, and storytelling abilities, he gets to the root of what the shot needs to communicate and records it in a clear, concise, and creative fashion. When he is not behind the camera he likes to be spontaneous, creative, and enjoy life as it happens.






A seasoned marketing professional, Brian Walton, graduated from Michigan State University with a Bachelors of Arts degree in marketing. He has built his career on his ability to create high-level marketing strategies and then bring those strategies to tactical reality. He began working with advertising agencies in marketing planning and execution roles, followed by executive roles with top brands like Disney and Sandals & Beaches All-Inclusive Resorts. He led the early online marketing strategies for Walt Disney World® Resort and Disneyland® Resort, and has been instrumental in introducing social media and online strategies to help numerous businesses build relationships and increase sales. His strategies encompass all aspects of marketing from print through social media platforms and search engine marketing programs. When Brian isn’t working on his next campaign he enjoys capturing his travels on videotape and looking for unusual clocks to add to his collection now exceeding 200!